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CRM Analyst

CRM

1 year ago

₹ 500K - 1.50M
Job Description

Job description


Roles and Responsibilities

  • Integrate Marketing Automation tool and create automated flows as per the users touch point.
  • Deliver customer insights, end-to-end customer retention strategies and recommendations by performing data analyses and post activity evaluations.
  • Responsible for hands-on modeling and analysis of marketing campaigns to determine the best mix of channels and messaging through Email, SMS, Push notification, Mobile push, WhatsApp, etc.
  • Responsible for identifying customers activities through the Marketing Automation tool and carrying out the optimization of CRM/marketing activities by defining customer selection based on customer profiling and segmentation.
  • Responsible for identifying key trends and factors influencing customer behavior, analysis that can generate customer insight to add value to the customer relationship.
  • Partner with cross functional stakeholders to develop and execute campaigns that optimize customer loyalty and lifetime value.
  • Measure, analyze, and report performance metrics pertaining to the organizations loyalty program.
  • Develop and own customer models to predict customer response rate, customer frequency rate, customer life-time value (LTV), etc.
  • Drive long-term business growth by owning the customer lifecycle, including customer acquisition; optimizing contact strategies and promotional strategy; and building loyalty.
  • Identify, recommend, and implement quality and efficient improvements to CRM processes.
  • Create reports for sales, marketing, and customer service, to make more effective decisions.


Desired Candidate Profile


  • Work experience with Web engage/Clever tap/Hotspot or similar marketing automation software.
  • Strong analytical skills with ability to deliver insightful ideas and draw findings from figures.
  • Must be able to communicate effectively both verbally and in writing, as well as able to communicate quantitative information in clear and informative manner.
  • Excellent problem solving and decision-making skills to identify risks, provide market insights, and draw valid conclusions from findings using available data.


Perks and Benefits

PF/ Insurance

RoleMarketing Automation Specialist

Industry TypeTravel & Tourism

Functional AreaMarketing & Communication

Employment TypeFull Time, Permanent

Role CategoryDigital Marketing

Education

UG :Any Graduate

Date Posted:

30th Jun, 2022

Expiration date:

30th Sep, 2022

Location:

Noida , Uttar Pradesh, India

Job Type:

CRM

Functional Areas:

CRM

Positions:

2

Job Experience:

3 Year

Salary Period:

Monthly Pay Period

Is Freelance:

No

Job Skills

Computer Skill

Communication Skill

Company Overview

Founded in:

2009

Location:

India

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